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1976 and Rock Palaces

11/23/2016

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PictureThe shuttered Eastown Theatre before demolition. (Image: Bob Julius, cc-nc-nd-4.0)
There had been the Fillmores, East (New York)and West (San Francisco ) — and other copycat Fillmores: Miami Beach, Charlotte, Philly, Silver Springs. The Belle Epoque Academy of Music on 14th Street was transformed into the derelict Palladium. The Beacon Theater had yet to make its leap from Manhattan’s largest surviving movie palace to a permanent home for rock, but it soon would. Meanwhile, in 1976 in St. George — the wasted downtown of Staten Island’s runt NYC borough, a small group of twenty-somethings (of which I was one) worked hard to draw crowds for concerts, from across the water in Manhattan and Brooklyn, to our 2672-seat movie palace, the St. George Theatre. That theater happily still stands — just up the hill from  the ferry in a gradually transforming North Shore of Staten Island. There are other lovely old movie palaces like the St. George — in L.A., Greensboro, Washington Heights, San Francisco, San Antonio and towns and cities too numerous to list, theaters saved by local citizens in every case. And yet, many more fabulous palaces that once were, exist only in the memories of their aging former patrons. One such, the Eastown Theatre in Detroit, has a story so poignant I can’t resist telling at least part of it. 

Never heard of the Eastown? Neither had I, but then I don’t know nearly enough about Detroit where in 1931 the Eastown, one of four elaborate motor city movie palaces, opened with Sporting Blood, starring Clark Gable. Fifteen cents a head in the afternoon, a quarter weeknights, thirty-five cents Saturday and Sunday evening, and kids always a dime. The Easton had a nice three-and-a-half decade run, but then, like most of its sister palaces, fell on hard times in the mid-sixties. White flight to the ‘burbs, TV, multiplexes, you couldn’t fill a palace anymore for a single showing. Then a couple of neighborhood guys pulled off at the Eastown what we hoped for at the St. George, reopening on May 29, 1969, as a rock n’ roll palace. The Who, the Kinks, Yes, Fleetwood Mac, the Faces, Jefferson Airplane, Cream, Captain Beefheart, Steppenwolf, King Crimson, James Gang, Rush, J. Geils Band and Joe Walsh all played there. Ted Nugent and The Amboy Dukes recorded “Survival of the Fittest” in that hall, and Joe Cocker began his “Mad Dogs and Englishmen” tour there.

A great success story, right? Names as big as that we only dreamed of bringing to our stage at the St. George. By 1976, while we were struggling to keep our similarly sized palace open for movies, hoping to attract rock acts from Manhattan, the Eastown was in a world of trouble. Audience members had quickly gone from popcorn to tabs of acid, with over twelve drug rings operating out of the audience during concerts. Acid, heroin, ‘ludes, coke and of course grass — you name it, and a lot of them were bogus, in some cases substances that only appeared to be what they actually were, and could kill. On one occasion, two deaths had been associated with attendance there. People reported stepping over the bodies of OD’d patrons, and the place operated without permits from the city.

In 1976, under new management and newly renamed (the Showcase Theatre), the Easton reopened to what would hopefully become a new era, with the likes of Ravi Shankar, Tom Waits, Pat Metheny and James Brown. But it was rough going, with local drug lords and street gangs nipping at the edges of everything. Chris Jaszczak, one of the three twenty-something high school buddies running the place at the time, recalls, “When we went out to change the marquee, we’d have to send two people out there or else they’d steal the letters and try to sell them back to us…. We’d do a show and patrons would come out and all their tires would be gone.”

After this crew pulled out, the Detroit Center for the Performing Arts took roughly a decade to slowly fail: there was never was enough money for the arts in Detroit, and the Eastown, with its upstairs ballroom and adjacent apartments, was just too big, too complex to survive. There were performances here and there after that. A church occupied it for a time, renting the adjacent apartments to various church members.

The end came post-millennium, after abandonment. There had been an earlier apartment fire, and a subsequent one reduced much of the theater to rubble. It’s physically painful to read this story in detail, the fire, concomitant demolition notices, scrapping, stripping the place of its copper piping, cutting the steel that held up the dome, then the demo crew. 

In August, 1997, speaking to The Detroit Free Press, Alice Cooper credited the Eastown with having “the best audience in the world... Any other city, people went home from work to put on their Levis and black leather jackets for a concert. In Detroit they came from work like that. The Eastown — those were pure rock ’n’ roll times.”

In L.A. or New York or San Francisco, this theater might still be standing, but in Detroit, a distinctly blue-collar setting, made more desperate by the collapse of local industry, it’s amazing the palace lasted until November 20, 2015.

For me, all roads lead back to the St. George Theatre where I got a sense of just  how rare and sacred these cavernous old halls can be. We went into the St. George hoping to create a great rock palace —just like the Fillmores — or the Eastown? Drugs, gangs, chaos: beware of what you wish for.


Picture
FLASHBACK FORTY YEARS:
Wednesday, November 24, 1976
Silent Movie
starring Marty Feldman
plus
Johnny Tough

*********
In Concert Saturday Night, 11 PM
Buzzy Linhart and band
plus
On-Screen at Midnight
The Groove Tube
All Seats, All Times
$1.50, children 90 cents

1 Comment
Liz Nott
11/28/2016 01:43:45 pm

I remember Alice Cooper from those bad old days, but not in Detroit...interesting.

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    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

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