Check us out on social media!
Starts Wednesday: A Year in the Life of a Movie Palace
  • Home
  • About
  • Blog
  • Contact

Applause

7/19/2014

1 Comment

 
Apollo TheatreLHAT members visit the Apollo Theatre.
This year the League of Historic American Theatres’ (LHAT) annual conference was in New York City. That was fortunate for me, because I live in one of the city’s five boroughs, Staten Island. It’s been nearly 40 years since I lost my shirt trying to save the St. George Theatre there. I was in a category apart from the successful theater entrepreneurs listed in the program, and wanted to tell them about the book I’m about to publish, Starts Wednesday: Coming of Age in a Movie Palace, a memoir. 

The new theater partisans I met during LHAT's historic theater tour (the “ramble”) were older and wiser than I was when my friends and I signed on the dotted line to lease a 2672-seat theater in New York City, expecting to support ourselves from the enterprise! In most cases, the people I met at the conference were less aspiring entrepreneurs than volunteers who had kept their day jobs, even if they did raid the 401K to keep the local Rialto from becoming a Red Lobster. The Rialto, BTW, is these days a not-for-profit, eligible for grant money and tax abatements. As my husband (a former partner in our long-ago misadventure) is quick to point out, “We were a not-for-profit — we just didn’t know it!”

In Harlem we toured the newly refurbished Apollo Theatre and met Billy Mitchell, “Mr. Apollo,” who fell into a job there at age 15 and stayed through the comings and goings of James Brown, Michael Jackson, Stevie Wonder and other famous talents. If he hadn’t come to 125th Street that day in 1965, on an errand to borrow money from his Aunt Essie, and ended up getting coffee for the manager of the Apollo, well then who knows?

At the second stop on the tour, the sumptuously gilded United Palace of Cultural Arts (originally the Loew’s 175th Street Theater, one of the five original New York “Wonder Theaters”), we walked in through the stage door, past a row of African drums — as important to that venue and to the communities of Washington Heights and Inwood as the United Church that calls the theater its home on Sundays.

We walked the Lincoln Center campus, with its 18-plus major arts institutions, and learned first hand what a 1.5 billion dollar restoration might feel like. On request, our tour guide, a professional singer, tested the acoustics for us in a vacant Alice Tully Hall.

The lobby of Radio City Music Hall was filled with anvil cases and equipment, a major load-in for a talent show to come. Management apologized, but it was our pleasure to watch as a giant lighting grid, in the form of an arc, flashed into being on stage, while we listened to a history of the place and learned, to our astonishment, that the six thousand and thirteen seat theater actually makes money!

The last time I was privileged to tour Radio City was in 1976. Meanwhile at home in Staten Island, we were going bankrupt trying to keep the doors of the St. George Theatre open. But the head projectionist at Radio City, at that time a friend of ours, made us forget our troubles for an afternoon, whisking us from the projection booth to the original manager (Roxy)’s private apartment, and then for a quick tour of that city-within-a-city, backstage.

Now, almost 40 years later, the current manager tells us they’re making money?  I wasn’t sitting on my hands — I burst into hysterical applause!     


1 Comment
Robin link
7/19/2014 08:16:56 am

I'm so glad to see your blog up and running, Vicki! I'm very interested in reading more about your adventures as you move forward with your book.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

    RSS Feed

    Categories

    All
    Ambler
    Audience
    Candy
    Fire!
    Harlem
    History
    Inwood
    LHAT
    New York City
    Projectors
    Restored Theaters
    Roots
    Technology
    Television
    Tour
    VCRs
    Washington Heights

    Archives

    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014

    Recommended

    • St. George Theatre
    • LHAT
    • NYC Go