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Starts Wednesday: A Year in the Life of a Movie Palace
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Happy Birthday America: Concession Stand Open

7/7/2015

2 Comments

 
Picture
Coast guard photo of New York Harbor on July 4th, 1976.
Fourth of July, 1976, a Sunday. Like a rich kid’s bathtub, New York Harbor was filled to the brim with boats of all kinds:  tall ships, cabin cruisers, Coast Guard cutters, war ships from several nations, at least one aircraft carrier and a guided missile cruiser. Two hundred years had passed since thirteen of Britain’s American colonies had declared their independence: it was the Bicentennial. Queen Elizabeth and Prince Phillip were stateside. President Ford sailed down the Hudson River for The International Naval Review, the air thick with copters.

Did it matter what was showing at our movie palace, just a block and half from the harbor? The streets outside the St. George Theatre were flooded with people, but they were all headed downhill towards the water. The Sailor Who Fell From Grace With the Sea happened to be the movie we’d just rented from Avco Films, but it would be an expensive waste to burn the carbons and light our projectors. Despite the fact that we had to pay the projectionist for a shift, there was no use showing anything till nightfall.

Entrepreneurs are a desperate species:  under the misguided notion that people on their way to the nation’s party might want some popcorn or a hotdog, we got out the ladder and switched the aluminum letters on the marquee to read “Happy Birthday, America! Concession Stand Open.”  For our trouble we sold about eight dollars worth of food the whole afternoon.

Well why not join the party? The roof of the St. George Theater has an unobstructed view of the harbor. How Dean and I got there is a long scary story I’m saving for the release of the full book, Starts Wednesday: Coming of Age in a Movie Palace — too complicated for the space I have here. Suffice it to say we stayed about an hour on the roof, enjoying the great sweep of the harbor, so thick with vessels you could barely see the water.

Night was coming and we’d decided to burn a few carbons for the evening, in the hopes that somebody, anybody, would buy tickets to watch The Sailor Who Fell From Grace.... A skeleton staff, including other loyal members of management were keeping watch downstairs. As we descended, our audience — a handful of drunken partiers forgetful of fireworks — staggered in to snooze in the dark.

No one had thought to change the marquee letters, and a woman walked up to the box office to inquire “Who’s in Concession Stand Open?”  I helped myself to a Sabrett’s hot dog with dijon mustard on an Italian roll, free dinner.

2 Comments
Joseph Daly
7/8/2015 02:35:17 am

I remember that day so well! I watched it all from Von Briesen Park at the top of Bay Street! I also remember going to see The Sailor Who Fell From Grace With the Sea...but not that day!

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v.h.
7/8/2015 04:53:35 pm

Von Briesen is my favorite park--great perch! And if you watched Sailor at the SGT, well, it was under our watch, so to speak...

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    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

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