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Hard Core, Soft Core

11/17/2015

2 Comments

 
PictureA French poster for The Devils.
​We never ran hard porn at our Spanish Baroque movie palace, the St. George Theatre, but we came close. By “we,” I mean the small crazed band of young entrepreneurs I was a signature member of in the year 1976. When you can’t fill more than a few hundred of your 2672 seats — and fear you won’t be able to meet payroll — you get desperate. What once seemed unacceptable may suddenly not seem so bad. Porn, why not? After all, we’d run Ken Russell’s (heavily cut) The Devils. Why not stray just a little way across that border? The border between Ken Russell and porn turned out to be more absolute than imagined, less about what body parts are actually  exposed, and more about artistry — or its lack — which would be ours to learn. Feminism was another, more personal, hurdle to get over, but the empty bank account prevailed.

Accordingly, we ran a soft-porn double feature, Ilsa, She-Wolf of the SS and Women Behind Bars (this last from the director of the famed 99 Women and Sadomania). We were riding on the theory that Staten Island’s only existing porn house, the Empire, was already covering the XXX market, and that people who wanted a little titillation without having to endure the dubious hygiene of the Empire’s filthy seats and floors would come to us. We hadn’t thought about the possibility that hygiene problems might come (no pun intended) along with the crowd attracted to the she-wolf and imprisoned women, another lesson to be learned.

Soft (or any kind of porn) turned out not to be the solution to our empty auditorium anyhow. A disappointing crowd of seedy-looking characters who, with their suspicious brown bags, avoided the concession stand and bought even fewer tickets than the (mostly-white suburban) watchers of mainstream movies (The Man Who Would Be King, etc.) proved the point. I was relieved. Our theater was an aging beauty with a lot of class; why subject her to streetwalking?

As for the Empire, our downtrodden sister theater just a few miles away in Port Richmond, curiosity finally got the better of a few of us. A mixed crowd of management staffers, boys and girls, piled into somebody’s car and caught the next XXX double feature they were showing. We stayed halfway through the first movie, Slippery When Wet, but left before Box Lunch began. I will never forget the sad figures in the dark, paper bags in their laps.

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After the Fact: What became of The Empire?
In 1978, a year after the St. George closed as a movie house, the Empire suffered the same fate. It is rumored that after we left the St. George, the Empire went straight and, for a brief encore before closing, ran such movies as A Star Is Born, starring Barbra Streisand, but if so, I was unaware. The theater, with its two castle spires, had had its grand opening (1916) in the then-thriving community of Port Richmond, Staten Island. This community, whose oldest cemetery dates to the late 1600‘s, housed (until 1945) the St. James Hotel, where Aaron Burr died. Port Richmond resident, James Whitford, who designed the Empire Theatre, would have been saddened to see his small fine neighborhood house brought low by porn. Perhaps he would have found its recent use — until recently the headquarters and storage facility for  Farrell Lumber — a better fate.  Such is the life of aging theaters.

2 Comments
Betsy Baltzer link
11/18/2015 10:16:54 am

I remember seeing Ken Russell's "The Devils"----I think I saw the uncut version----WOW----that was crazy!!!!! Several years later I saw the cut version-----It was MUCH tamer. During the 70s the theater in Northside became a "porn palace" they needed posters made and I needed money---so I made them. I remember using such words as---Sexplicit and Sexsational etc. They were actually pretty funny!!!!!

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v.h.
11/19/2015 10:16:47 am

So much of porn is, to me, comical--espcially the terminology, like "Sexplicit!" Thank you for that!

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    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

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