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Starts Wednesday: A Year in the Life of a Movie Palace
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Movie Fare

5/24/2016

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Picture"When the film was over, I had no idea what it was about." —http://darkofthematineepodcast.blogspot.com/
It’s alarming how many movies I don’t remember that we ran at the St. George Theatre in Staten Island in 1976, a 2672-seat movie palace I had a hand in keeping alive for about a year. I remember Deliverance, Dog Day Afternoon, The Exorcist, Carrie and ten or fifteen other notable films. These movies I either watched part or all of, if I could spare the time from my job as the bookkeeper of our failing enterprise. Most of these movies were one or two years old when we got our hands on them, scuffed and scratched prints of flicks our patrons had either missed the first time around or didn’t mind seeing again. I’ve cited some classics we ran in previous blog posts, but until I recently resumed the painful process of scrolling through microfilms of The Staten Island Advance circa 1976, looking for the movie ads we ran that year, I had nearly forgotten (or blocked) a number of titles. Don’t Open the Window (originally Non Si Devi Profanare il Sonno del Morti, roughly “Let Sleeping Corpses Lie”, an Italian thriller), Cops and Robbers, Mother, Jugs and Speed — the low-budget list is lengthy. I have absolutely no memory of: Death Machines, The Legend of Bigfoot, Food of the Gods (based on H.G. Wells’ sci-fi novel) or At the Earth’s Core (from a work by  Edgar Rice Burroughs, 1914). Did we really spend precious projector carbons on the likes of The Giant Spider Invasion, a 1975 release that apparently features huge spiders descending on the town of Merrill, Wisconsin? It says a lot about 1975 in the film business that this release was one of that year’s top grossers. 

You could say “well, it was a living...” It wasn’t. In this year, the fortieth anniversary of our ill-fated adventure, I’m pausing at the bottom of each column (take notice!) to salute each movie we ran, week by week. Whether giant spiders, kung fu, or Godzilla, each of these productions has its own entry in IMDB, and involved at least one producer and director, several gaffers and stunt people, various other techies and a cast, human or otherwise. 

Although I kept a personal journal of comings and goings at the theater in 1976 — the lightbulb salesman, the slightly daft old jazzman who used to wear his spangly sideman outfits to the Wednesday matinee, the dramas and conflicts of ushers and candy stand staff — I find myself with only a sporadic record of what we were actually showing from week to week. Our anemic weekly grosses, with the exception of a few stellar films, were, overall, too depressing to document. 

Mondays and Tuesdays during that mad theater year, I could taste the despair and the hope all at once, as I waited for the week to start with the arrival of the film canisters on Wednesday morning.  Tuesday was almost always the end of a disappointing run, but Tuesday also meant hope, especially if we’d somehow managed to get our booking agent to cough up a gem. Forty years ago this week, we gratefully received Taxi Driver, in its second showing. We were sure it would bring throngs of patrons under the marquee, and it did. 

Taxi Driver had already won the Palm d’Or at Cannes, with its hot (then young) director, Martin Scorsese, and its prime cast (Robert De Niro, Jodie Foster, Cybill Shepherd, Harvey Keitel, Albert Brooks and others), many of whom were just starting out. It was a film that would go on to garner innumerable honors, selected, finally, by the Library of Congress for the National Film Registry and consistently rated in the top 500, 100, or whatever greatest movies of all time, and so on.  I’m wondering this week how the hell we got our hands on that print the year it won Cannes? It certainly doesn’t belong in our sad bibliography, a list of films that includes Godzilla vs. Megalon or In Search of Noah’s Ark. It had to have been second-run. We were a buck fifty house, and you couldn’t get a first-run film without putting down a substantial deposit. I do remember being impressed that we had it, sitting down and watching the movie all the way through, when I probably should have been in the back office writing checks to the carting company that towed away our dirty popcorn cups. 

It’s a strange experience researching, in back issues of the local paper, forgotten details of your own life. As I fast-forward through Macy’s ads for bell bottoms and absurdly cheap offerings for eggs and milk at long-defunct grocery stores, I get excited waiting for the movie page to drift into my field of vision. What font did we use that week — was St. George Theatre in script or block letters? What classic or turkey or obscure-indie-destined-to-become-a-cult-film will offer itself to me across time for a dollar fifty?  Through the whole process, I find myself rooting for those ghosts of my past, our old team, a group of desperado twenty-something entrepreneurs. Maybe this time they’ll succeed...?


Picture
FLASHBACK FORTY YEARS:
Wednesday, May 26, 1976
  
Taxi Driver hit the screen at The St. George Theatre.
"All Seats, All Times, $1.50, children 90 cents."
(Text from the original listing:
Clip this ad and receive FREE popcorn!
Check out our Dinner Movie Special,
Dinner at Casa Barone, Movie at The St. George,
both for only $4.79!)
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    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

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