Check us out on social media!
Starts Wednesday: A Year in the Life of a Movie Palace
  • Home
  • About
  • Blog
  • Contact

Reefer Madness at the Movie Palace, and Other Midnight Wonders

12/4/2019

0 Comments

 
PictureEl Topo (1970) poster printed 1974 for the first theatrical release in Italy.
A wide-eyed patron, traveling in his own personal cloud of weed, staggers to the candy stand and slaps down a ten dollar bill.

“Tell me when this is gone!” he commands. 
 
On screen behind him, dimly visible through the glass that separates the lobby from the auditorium, Reefer Madness, that antique polemic on the evils of Marijuana, flickers through a haze of smoke. 
 
Ten dollars at a candy stand in 1976 was a considerable investment in junk food, requiring a heroic effort at consumption, but this guy was up to it, even if he did need help carrying four large popcorns, three frozen Snickers, six double packs of Reese Cups, three or four Charlston Chews and God-knows-what-else back into the dark. The usher who’d helped carry his groceries, retreated once more to his perch in the empty balcony, where if you were lucky you could sometimes catch a contact high from rising plumes of smoke. 
 
If you’re new to this blog, you might not know that I was, at the age of 28, a movie theater operator, along with my husband and several partners, in a grand old Staten Island movie palace, the St. George Theatre. We were perpetually desperate, undercapitalized and, admittedly, a total anachronism, with our single large screen and 2,672 seats. We only lasted a year, but we learned so much.
 
The whole point of the midnight show was what exactly? It drove concession sales through the roof, but we owed so much to the concession company — for loans we’d taken out against the stand’s profitability — that we were losing money staying open after midnight. The last showing of the regular feature finished around 11:40. Abe, the union projectionist, was pleased to clock in for another six-hours (at double time). Why not? Reefer Madness only lasted sixty-six minutes. He knew he’d be home in bed by three.
 
Meanwhile, across the water in Manhattan at the Waverly, folks who’d lined up in costumes were already talking back to Rocky Horror Picture Show, the ultimate midnight fare. All we wanted was a crack at Rocky Horror, but the Waverly and one other theater in Manhattan had had a lock on the cult extravaganza since April Fool’s Day when it opened.
 
As a flea-bag suburban house, we had to content ourselves with Woodstock (1970), Pink Flamingos (1972 — “Filth is my politics, filth is my life!”), Godzilla vs. Megalon (1973), Ken Russell’s controversial 1969 film, The Devils (which though censored, still involved orgiastic nuns), The Who’s Tommy, and other played-out stuff. 
 
Twenty minutes before midnight, we did a clean sweep, and when we were reasonably sure those who’d come for the regular feature had gone home, we re-opened to sometimes as few as forty or as many as four hundred kids who paid a dollar fifty for solitude, sex, if they could sneak up to the balcony, or just a place to smoke weed and eat candy.
 
One Saturday just after midnight, Dean got into a shouting match in the lobby with three patrons who’d entered at eight o’clock for the last showing of The Omen, our regular feature that week. He insisted the midnight show was a separate admission. “It says so in the paper!”
 
“We’ve already bought a ticket, man...” a tall guy in a feathered robe insisted,
 
“...besides, movies belong to the people, they should be free.” 
 
(Power-to-the-people pronouncements were common in the sixties and seventies).
 
Well the show might as well have been free; we weren’t making any money. Dean sighed and studied the lobby's chandelier, two of its bulbs already burned out.
 
“Go on and enjoy yourselves,” he told them.
 
Afterthought:
Here’s The New York Times, circa 1995 on the subject of midnight movies (campy, etc.), as opposed to regular features shown at midnight (boring).  “...the first midnight movie is generally agreed to have taken place in late 1969 at the Elgin Theater (now defunct) in Chelsea. The movie was El Topo, a cryptic, hallucinatory and extremely violent western by the Chilean director Alejandro Jodorowsky.” 

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

    RSS Feed

    Categories

    All
    Ambler
    Audience
    Candy
    Fire!
    Harlem
    History
    Inwood
    LHAT
    New York City
    Projectors
    Restored Theaters
    Roots
    Technology
    Television
    Tour
    VCRs
    Washington Heights

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014

    Recommended

    • St. George Theatre
    • LHAT
    • NYC Go