Check us out on social media!
Starts Wednesday: A Year in the Life of a Movie Palace
  • Home
  • About
  • Blog
  • Contact

Saving Black Theaters

4/24/2019

0 Comments

 
PictureMovie patron taking the steps to the colored entrance of the Crescent Theatre in Belzoni, Mississippi. (Photo credit: Wikipedia)
The American movie-going experience, from its inception until nearly the 1970’s, contains a parallel universe, a reflection in a shiny surface: black theaters. In some African American neighborhoods, smaller theaters supported black audiences. In larger cities, theaters, palaces big enough to accommodate a separate audience in the balcony, used that space to bring black/white audiences together — all the while keeping them apart. Such was life before the Civil Rights Act of 1964, which made segregation in public spaces illegal. For seven years, I’ve been working on Starts Wednesday: a Year in the Life of a Movie Palace, and for five of those years writing this blog; still there’s the unanswered question. Was outright segregation practiced in our beloved movie palace? We became theater operators at the St. George Theatre, a 2,672-seat house, in Staten Island, in 1976. The day we opened those red and gold doors for business, twelve years had elapsed since the Civil Rights Act. I haven’t yet found the person who’ll tell me if African Americans were welcomed by our predecessors, but it’s likely, given the practices of the day, that some or another discouragement kept black audiences out.  

In 1976, we inherited two mixed audiences from the operator who preceded us: a largely white suburban population — that had moved out of our neighborhood, to newer subdivisions on the South Shore of Staten Island — and a mixed local white and black population, who kept, at times, an uneasy peace. On April 7 of our theater year, we opened, ironically, with Mel Brooks’ still-controversial Blazing Saddles, a satire about race that Brooks now admits he probably couldn’t make today. The American worm of racial attitude was just beginning to change, and I’m happy to say we were on the just side of that moment.

A friend just sent me a wonderful article on the city of Birmingham (Alabama) and its theater restorations: another revitalization story, thrilling! Any theater saved is a welcome miracle; but surprise!  Two of the theaters listed as restored were black houses, during the Jim Crow era.  One, the Lincoln, has been bought and restored by Andre Holland of Moonlight, who remembers this movie house from his boyhood, apparently not as a theater he attended, but as a vacant space next to a local barbershop, that was, nonetheless, filled with memories for most of the older people he knew. Reading this, I got all excited and googled BLACK THEATERS RESTORED. Then, AFRICAN AMERICAN THEATERS RESTORED. Okay, I found a few, and there’s always the compelling story of the Apollo on 125th Street in Harlem. But like so much else having to do with things black and white in America, results in the black column are a little disappointing. There just aren’t that many. I’m sure it’s a tale of bucks: it can take as much as fifty million dollars and, working on the fast track, five years, to restore a run-down theater, even a small one, according to Jerry Martinez of Martinez and Johnson, an architectural firm out of D.C. It’s about deep pockets and lots of time, and donors able to give. These things are scarce everywhere, but can be doubly hard to come by in black communities. 

Still, despite discouragements, I present a few tales of black theater restoration; with time, may there be more.

The previously-mentioned Lincoln Theatre in Bessemer, Alabama comes to mind first.  Andre Holland, its owner and savior notes, "It's good for people — particular young people — to have something to be proud of in their neighborhood... The Lincoln was [before 1964] the only movie theatre you could go to. Everyone who went has memories of it. They remember first dates there, they remember the titles of all the movies they saw." A 400-seat theater built in 1948, the Lincoln has a balcony — likely in a stadium configuration — and orchestra, and functioned until around 1970. Before Holland enter the lists, there were two other Lincoln enthusiasts who got the ball of restoration rolling forward: Jake Bivona, a local attorney and “big movie fan” formed the Lincoln Phoenix Project back in 2013, apparently enlisting the efforts of an actor and filmmaker, Kevin Wayne , best known for his role in The Magnificent 7. Wayne planned to make a documentary. Whether this film exists is hard to determine; likewise, whether Andre Holland is a partner or colleague of these early Lincoln boosters is unclear, but every person in favor of restoration or preservation is, I think, a natural ally. One thing is clear; when the Lincoln is complete it will offer both movies and live acts and give a needed boost to Bessemer’s sad downtown — so much of what theater restoration is all about.

The Howard Theater in Washington, D.C. is the oldest African American theater in the U.S., predating even the Apollo. Duke Ellington, Ella Fitzgerald, James Brown, Aretha Franklin and a number of other performers have graced its stage. Martinez (quoted earlier) recalls that the Howard was in pretty dismal shape, “...It had been vacant for decades when we started work on it. It was a solid building, but the interior was totally gone. The only thing that was left was the shape of the proscenium and the shape of the balcony.”

The Howard opened in August, 1910, a legitimate/Vaudeville house, its facade done in Beaux-Arts, Neo-Classical, and Italian Renaissance styles. Apollo, at the top of the facade, played his lyre over T Street, while the inside featured a copious balcony with eight boxes and a proper number of dressing rooms. Not surprisingly, the Howard Players from nearby Howard University often took the stage, as well as the Lafayette Players.

The ups and downs of the Howard mirror the trials of many palatial theaters from the thirties into the bad old seventies. Serving mostly black audiences, and, beginning in the early Depression, black movies, along with live acts, the theater was a hot spot, attracting top talent like Lena Horne, and offering competitions, like its rival, the Apollo, in New York. During WWII, it hosted  a number of balls, attended by Franklin and Eleanor Roosevelt, and, in these instances, offered the likes of Abbott and Costello and Danny Kaye, in addition to popular black performers.

Though management was black, the theater seems always to have been owned by white management companies, during its serious working years. These companies faded away by the fifties, when the Howard went Rock and Blues. Beyond the fall of single-screen movie theaters, two things did the Howard in: ironically, desegregation, and the riots of the late sixties. It served briefly as a church, then simply closed, despite its designation on the National Historic Register. 

Its recent re-opening in 2012 after a full restoration by Martinez and Johnson, have given the Howard renewed purpose, recalling its peak during wartime. As the theater’s website observes, “When the nation was deeply divided by segregation, The Howard Theatre provided a place where color barriers blurred and music unified. The Washington Bee dubbed it the ‘Theatre for The People’...the place where dignitaries, like President Franklin D. Roosevelt and the First Lady gathered with everyday folks to see both superstars and rising stars...” Billy Eckstine, Billy Taylor, the Ink Spots, the Supremes, Marvin Gaye, Chuck Brown, Aretha Franklin, Dizzy Gilespie, Dick Gregory, Redd Foxx, Moms Mabley (I haven’t even gotten started) either debuted there, or used the Howard as a touchstone for their careers. Like the Apollo and the Cotton Club in Harlem, the Howard seems to have survived and prospered by vaulting over the impediment of segregation.

Finally, here’s a brief nod to the Carver Performing Arts Center in Birmingham, a city on fire--in the good sense-- with theater restoration. The Carver Theatre was an African American cinema, opened in 1935 with roughly five hundred seats. Recent restoration has made it, among other things, the new home of the Alabama Jazz Hall of Fame Museum. The theater’s location in what is considered the Birmingham Civil Rights District probably made restoration a must-do for local civic officials, and a good thing too.

If single-screen theaters of all kinds suffered vacancy and neglect in the seventies, from a combination of multi-plexing and television, then other factors, like white flight (which, arguably, has never gone away), and the desegregation of public places, put additional pressure on black theaters coast-to-coast. Fortunately, people of all backgrounds love their local theaters, and there’s always someone willing to fight to preserve, restore or rebuild them. 

Afterthoughts: 
  1. I didn’t include the Apollo in this post, as it seems such an obvious example of a black theater with a fascinating past, but if you want to read a little about it, here’s a good treatment. 
  2. For a glimpse at how the neighborhood near the Howard (and its sister, Howard University) has gentrified, read this.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

    RSS Feed

    Categories

    All
    Ambler
    Audience
    Candy
    Fire!
    Harlem
    History
    Inwood
    LHAT
    New York City
    Projectors
    Restored Theaters
    Roots
    Technology
    Television
    Tour
    VCRs
    Washington Heights

    Archives

    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014

    Recommended

    • St. George Theatre
    • LHAT
    • NYC Go