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Starts Wednesday: A Year in the Life of a Movie Palace
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The Box Office

4/12/2016

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PictureThe Rialto Theater in Tucson, AZ
The box office was glam. At the St. George Theatre, the 2672-seat palace I helped keep afloat for one glorious and often catastrophic year, there were two box office windows, but in our time only one had a (formerly illuminated) sign — TICKETS — or a noticeable groove in the marble floor in front of this window, where decades of patrons had paused, paid, and pivoted on their way to see a movie. But whoever sat there was carrying a piece of the theater on their shoulders. He or she represented — no, embodied — the theater itself. Perched on an iron stool in front of a machine with black and cherry-red buttons embedded in a steel plate, Brenda (hoop earrings, chewing gum) or Diane (afro, big round eyes) — or a member of management filling in — made the judgement call about who was really entitled to a child’s ticket (“Quick — what year were you born?”), or spotted the guy who had carefully waited — until patrons from the last showing were walking out — for that moment to walk in backwards; lots of stuff happened that the box office staffer had to keep on top of. 

We were privileged, given the toughness of the local streets in 1976, to have interior box office windows at the St. George. Many theaters were built with external brass or chrome booths fronting on sidewalk. Such was the case at the Mt. Lookout Theatre in Cincinnati where I grew up. My sister had a job there when she was around sixteen, selling tickets in the glass booth. I was seven, privileged to a free ticket on Saturdays and all the popcorn I could consume. But when I wasn’t watching Earth Versus the Flying Saucers my favorite pastime those Saturdays was hanging out with my sexy almost-grown-up sister Cris (hair so short she looked like Audrey Hepburn in Sabrina) at the chrome booth, which she occupied with the sophistication of a sybil — or a fortune-teller.

Mother didn’t approve of Cris’s theater job, partly because, gorgeous as my sister was, her study habits were abysmal. Our mother also thought the theater a little seedy; but had she known! Years after Mother died, Cris confessed to me that on New Year’s Eve the year she worked at the Mt. Lookout, she’d been sitting in the glass booth when a car careened suddenly around the corner on two wheels spitting out a single bullet, which penetrated the glass just above her head. What a glamorous corpse she might have made...

I thought of this episode later at the St. George in those crazy mid-seventies, and  took heart that our ticket sellers were reasonably safe inside a recessed lobby.

​For an example of a beautifully preserved movie palace with a ticket booth perilously close to the street, check out tampatheatre.com There are scads of other theaters that boast this feature, most of them presumably, as a British cabbie once said, "safe as houses."


FLASHBACK FORTY YEARS:
Wednesday, April 14, 1976
 

Smile & The Sunshine Boys were on-screen at The St. George Theatre, "All Seats, All Times, $1.50, children 90 cents."
http://www.rogerebert.com/reviews/smile-1975 
http://www.imdb.com/title/tt0073766
Picture

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    Victoria Hallerman

    Author

    Victoria Hallerman is a poet and writer, the author of the upcoming memoir, Starts Wednesday: A Day in the Life of a Movie Palace, based on her experience as a movie palace manager of the St. George Theatre, Staten Island, 1976. As she prepares her book manuscript for publication, she shares early aspects of theater management, including the pleasures and pain of entrepreneurship. This blog is for anyone who enjoys old movie theaters, especially for those who love the palaces as they once were. And a salute to those passionate activists who continue to save and revive the old houses, including the St. George Theatre itself. This blog is updated every Wednesday, the day film always arrived to start the movie theater week.

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